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Back to Product Design & Development
UX Audit
A User Experience audit is a comprehensive assessment of a digital product or service's usability, accessibility, and overall user experience. It involves a thorough evaluation of the user interface, interactions, design elements, and other aspects to identify strengths, weaknesses, and areas for improvement.
Our approach
Our UX audit process offers a structured approach to evaluating and improving the user experience of your digital products or services. It contributes to better usability, increased customer satisfaction, higher conversion rates, and ultimately, improved business success.
Key Business Benefits
Identified Usability Issues
A UX audit helps uncover usability issues and bottlenecks in the user journey. By identifying areas where users might struggle or become frustrated, businesses can make targeted improvements that enhance user satisfaction, increase retention rates and build a loyal user base.
Increased Conversion Rates
By analyzing user flows and interactions, a UX audit can reveal barriers that hinder users from completing desired actions (such as making a purchase or signing up). Addressing these barriers can result in improved conversion rates , increased revenue, and the potential discovery of new features or key improvements.
Cross-Platform Consistency
If your product or service exists across multiple platforms (web, mobile app, desktop app), a UX audit can ensure consistent branding, usability, and functionality across all platforms. For products with a global audience, it can also address challenges related to internationalization and localization, ensuring consistency across different languages.
Enhanced User Engagement
A UX audit can help identify opportunities to increase user engagement through better-designed interfaces, more compelling content presentation, and more effective calls-to-action.
Guided Redesign Efforts
When considering a redesign or major update, a UX audit can serve as a foundation for the redesign strategy. It helps you identify what's working and what needs improvement, informing the direction of the redesign.
Long-Term Sustainability
Continual user research and testing throughout the product's lifecycle ensure that it remains aligned with evolving user expectations, technological advancements, and changing market dynamics, contributing to the product's long-term success.
Data insights
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IMPROVED EFFICIENCY
Companies committed to investing in digital products R&D anticipate a 31% increase in efficiency, along with a 28% reduction in time-to-market for new products and services releases.
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INCREASED REVENUE
Companies with a more mature digital product development process boast more innovative product and service portfolios. They are able to generate over 20% of their revenue from products and services that are less than two years old.
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REDUCED COSTS
Companies that invest in research and prioritize digital product development are poised to realize a substantial 13% reduction in production costs over the next five years.
Client Reviews
“Our projects successfully increased the number of authenticated users, improved monthly usage numbers, and boosted business growth. Their knowledge of design & development trends set them apart”. Victoria Monroig, UX Director A+E Networks
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