Product design & development

The wireframing process takes place during the exploratory phase of the product life cycle, helping us to define in a fast and effective way the future interface structure, layout, information architecture, user flows, functionalities, and intended behaviors.

A low-fidelity prototype is a simple and cost effective way to bring an initial concept to life for running quick user testings, getting feedback and improving the product before moving into further design and development stages.

The key for creating user centred products lies on including the audiences from the early stages of the process, leaning on discovered insights and all the feedback gathered during research and testing sessions.

The starting point for every successful optimisation and redesign process consists on identifying all usability pain points, user frictions, design inconsistencies, accessibility issues and functionality gaps first. For that purpose, we rely on a variety of methods, tools and metrics to identify and work towards clear improvement objectives, that will later enhance the interface overall UX/UI experience and boost performance indicators.

We define a set of rules and guidelines following atomic design principles to manage design at scale, while keeping visual consistency across different platforms and setting a shared and unified design language.

Our UX design services aim to create a smooth and intuitive experience based on the user's particular needs, while our UI design team focuses on creating visually striking interfaces that attract and engage users, encouraging fidelisation & boosting retention rates.

In order to achieve a great user experience we must always contemplate the design of human interaction, that means understanding how end-users will relate and interact (on a physical and emotional level), with the digital product.

Covering simple to complex digital products, we execute the end-to-end process of websites, apps & web apps projects, from initial concepts, to user testings, UX/UI design and full stack development.