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Back to Product Discovery

Proof-of-Concept Processes

A proof of concept is a small-scale demonstration of the feasibility and potential value of a concept or idea aimed at validating its worth before substantial economic resource deployment.

Our approach

Many innovative ideas may sound promising in theory but need to be tested in practice. Through a Proof-of-Concept (PoC) process you will be able to quickly build a design prototype that aims to showcase the core functionalities and features of a digital product or service without fully developing the entire solution until proven its real business value.

Key Business Benefits


Reduced Time-to-Market

Validating a concept through a PoC can significantly reduce time-to-market for new products or services. The insights gained from the PoC process allow businesses to fine-tune their strategies and avoid unnecessary delays during full-scale implementation.


Cost Savings

Executing PoC processes can be more cost-effective, typically smaller in scope and budget, allowing businesses to validate ideas without committing significant resources upfront. If a PoC demonstrates that the concept is not viable, the cost of failure is much lower than if a full project had been pursued.


Alignment with Customer Needs

This process enables businesses to gather feedback from potential customers early in the development process. This feedback helps tailor the final product or solution to better match customer needs and preferences.


Stakeholders Buy-In

Demonstrating a successful PoC can boost the confidence of internal and external stakeholders, such as investors, partners, and customers. It validates the proposed idea ability to innovate and deliver on its promises, enhancing overall credibility and support.


Learning Opportunity

Even if a PoC doesn't lead to immediate implementation, the insights gained can be invaluable. The process can reveal customer preferences, technical challenges, and market dynamics that could inform or inspire future business strategies.


Risk Mitigation

Before committing to a full-scale project or investment, a PoC helps mitigate the risk of failure. By testing the business and technical feasibility of a concept in a controlled environment, companies can identify potential challenges and roadblocks early on, reducing the likelihood of costly mistakes down the line.

Data insights


Efficient digital product development processes and strategies are expected to boost operational efficiency by approximately 19% over the next five years.


Digital driven processes are poised to make a transformative impact, resulting in a significant 17% time-to-market reduction for new products and services.


Companies that invest in research and prioritize digital product development are poised to realize a substantial 13% reduction in production costs over the next five years.

Client Reviews

“They’re highly professional and skilled, and that shows in the results. They’ve done an exhaustive discovery that shows outstanding research and ideation abilities. Overall, they’re excellent at what they do.” Agustín Raimondi, CEO WeLaw

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