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Back to Branding & Strategy

Brand Visual Identity

In a world bombarded with options, a strong brand identity provides a distinctive mark that helps consumers navigate through choices. It's a visual and verbal compass that ensures the brand remains authentic and recognizable across multiple touch-points, cultivating familiarity and trust over time.

Our approach

Our brand identity process is more than just a series of design tasks; it's a journey that combines strategic thinking and creative execution. It requires a careful balance of understanding the market landscape, identifying opportunities, and creating a visual and verbal identity that resonates with the brand's core values and the preferences of its target audience. This process captures their attention, builds connections, and fosters relationships to drive brand loyalty and business growth.

Key Business Benefits


Increased Customer Trust

A strong and professional visual identity conveys a sense of trustworthiness and legitimacy, which can positively influence customer perceptions of your brand. This initial positive impression can be a decisive factor in whether a customer engages further with your brand.


Enhanced Brand Recognition

A consistent and well-crafted visual identity helps your brand stand out and become recognizable across various platforms and touchpoints. A cohesive visual identity reinforces your brand's core messages, making them more memorable to customers.


Flexibility and Scalability

A visual identity system stands as a foundational pillar for establishing and maintaining a strong brand presence. This system encompasses a set of guidelines, principles, and assets that collectively ensure consistency, recognition, and adaptability across various mediums and platforms.


Multi-Channel Marketing

At its core, the brand identity process aims to create a consistent and recognizable representation of the brand across all touch-points. This means that regardless of whether a customer encounters the brand on a product package, a website, or a social media post, they should immediately recognize and associate it with the same values, characteristics, and experiences.


Time & Cost Savings

Creating and maintaining a cohesive visual identity system not only streamlines design processes but also offers substantial advantages in terms of efficiency and flexibility. By establishing strong visual identity guidelines, businesses can significantly reduce the time and costs associated with design work and production processes.


Perceived Value

The quality of your products or services is often judged based on the quality of your branding. If your visual identity exudes sophistication and attention to detail, consumers are more likely to believe that your offerings share these attributes. This association with quality enhances the perceived value of your products or services.

Data insights


Companies that prioritize and invest in a comprehensive brand identity processes experienced a remarkable 17% increase in brand awareness, strengthening their market presence and fostering customer loyalty.


Organizations that have effectively executed a successful branding process have witnessed a substantial boost in their performance, with some experiencing a remarkable surge of up to 12% in their overall revenues.


After implementing strategic visual brand updates, companies witnessed an up to 9% increase in consumer loyalty, underlining the powerful impact of a well-executed visual rebranding initiative

Client Reviews

“They delivered with very tight times, always ensuring high quality. It shows that they are passionate about what they do and that they do everything possible to achieve the best result”. Mariano Pastore, Head of Marketing Itaú Bank

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