Arriba - crypto made easy

About
the project

Arriba is the ultimate mobile crypto wallet for the Latin American market.

They came to us with a very interesting challenge: they wanted to reach a diverse audience, part of which was not so familiarized with the crypto universe.

The brief was simple, but required to achieved a delicate balance: we needed to maintain a young and modern spirit while, at the same time, projecting trustworthiness to those users who might be new to these types of investments.

Keywords

UX Research

User Experience

Product Design

Do you want to learn more about UX/UI Design?

Process &
Methodologies

01

Empathise

Define the challenge and explore the human context..

02

Define

Research, observe, understand and create a point of view.

03

Ideate

Brainstorm ideas good and bad don't stop at the obvious.

04

Prototipe

Start creating, experiment, fall cheap and fast.

05

Test

Implement the product, show and don't tell, start to refine the product.

Visual approach

We relied on geometric shapes like stairs or tubes to stay aligned with the upwards expected movement of stocks and the brand name (”Arriba” means “up” in Spanish). These shapes bring up an aesthetic that younger audiences recognize, understand and identify with the industry. But they are also simple figures, and were used thoughtfully to evoke our message with clarity without coming off too aggressively to people who are not so used to this aesthetic.

Accessibility

When approaching the design of the wallet we went for simplicity and clarity above all else. We put aside games and visual gimmicks for the website and, without losing the identity and values of the brand, we created a design that was friendly to all of Arriba’s audiences and easy to use.

Functionalities

NFTs y DeFis ready

A specific need of Arriba’s was that this wallet could allow users to purchase NFTs and DeFis through Web 3.0 apps. This flow was a challenge, since we wanted to keep the interface clear and simple, but that action involved an inherent complexity for people who aren’t too involved in this space. We resolved to reduce the amount of information and actionables to the minimum necessary for a novice user to get the transaction done.

Action!

We optimized the app navigation by designing a clear and streamlined information architecture, ensuring an efficient user journeys by prioritizing key features, and creating a simple navigation flow that reduces cognitive load, leading to effortless user interactions.

Crypto made pretty easy!

Add money to Arriba's wallet is easy peasy. A very friendly UI/UX design will guide you through the (very short) process and just like that you'll start increasing your income.