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approach
We engage disruptive innovation in the space where business goals meet customer delight.
We form ideas, concepts, shapes and mechanisms in our imagination, and then we project them into the world.
We call that process ‘design’. Design is the true mark of humanity. We are both designers and design.
Business challengers through design
We use design to dive into your business model and surface the fundamental value that your products create for your customers. We understand the design of transformative experiences as not something one can add at the end, but the core ingredient that one begins with.
Committed to delivering end-to-end quality
It’s not just about beautiful design. Or about arriving at a simple and intuitive UX. What makes a product remarkable isn’t pretty colors or elaborate transitions, but the way it helps real people solve real problems.
Skilled in the design of data-driven products
Every business has data. Not all of them know how to use it to tell a compelling story that drives customers through the door. We make sense of your data to craft stories that make your audiences feel seen, and your
Proud of our extense track record
We have made a name for ourselves over 15+ years of challenging what’s out there and ourselves. We have seen technologies rise and fall, products and platforms dominate their markets and then gradually fade away. And we have learned what makes great businesses stay in business.
process
driven
design
Way of doing
Empathize
Define the challenge and explore the human context
Define
Research, observe, understand and create a point of view
Ideate
Brainstorm ideas good and bad, don’t stop at the obvious
Prototype
Start creating, experiment, fall cheap and fast
Test
Implement the product, show and don’t tell, start to refine the product.
Empathize
Define the challenge and explore the human context
Define
Research, observe, understand and create a point of view
Ideate
Brainstorm ideas good and bad, don’t stop at the obvious
Prototype
Start creating, experiment, fall cheap and fast
Test
Implement the product, show and don’t tell, start to refine the product.
way of thinking
we are
business challengers through design
committed to delivering end-to-end quality
skilled in the design of data-driven products
approach
Building great products is the result of a carefully evolved method
We deliver products that people love to use because we start where those people are. We understand real users’ needs, transform the complex underlying logic into simple interfaces and make sure we keep those users in the loop every step of the way. We love what we do, and people love our products. It’s simple, yet powerful.
—Innovation projects fail by design.
Most initiatives are approached as problems in search of solutions, but they seldom begin by making sure they have correctly defined the problem. As they get busy running towards solutions that can be called groundbreaking, they mostly fail by succeeding to solve the wrong thing.
“—If I had asked people what they wanted, they would have said faster horses.”
Henry Ford
—The results of the problem
From the so-called ‘Graveyard of Apps’ to the piles of infomercial junk, there are countless stories of bankrupted companies and individuals who went all-in on products that were beautifully designed for no-one in particular, or as an attempt to accommodate the needs of them all.
Products that matter are anticipated, personal and relevant to people.
They aren’t created by chance, nor are the fruit of inspiration. Products that matter are the end result of a curated process of ideation, incubation and implementation.
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