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CREATIVE AGENCY

—case study. Squiryl Social loyalty on your mobile phone. —2012

Squiryl is a social loyalty platform that allows you to earn loyalty points when you shop or dine. You can then use these points to redeem vouchers and freebies

or even trade them with your friends! Squiryl offers free tools for businesses to connect to their customers.

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SQUIRYL MOBILE APP

SQUIRYL MOBILE APP

Easy to appreciate
easy to use

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HOW SQUIRYL WORKS?

A NEW SOCIAL LOYALTY PLATFORM FOR A CONNECTED WORLD.

SQUIRYL INTRODUCTORY MOTION GRAPHICS

We developed an introductory video showing what squiryl is all about. We produced an animation film engaging all audiences through a simple and compelling explanation about squiryl trading system´s uses and benefits.

We were on charge of the whole video. We started the project from scratch and worked on it until the last detail, combining multidisciplinary tasks in order to create a solid and clear message. The project involved:

MAKING THE VIDEO

—sketching & process.

AN INTUITIVE NAVIGATION
STRATEGY

YOU ARE SO
GETTING REWARDED.

Through information architecture we focused in designing effective navigation, organization labeling and search engine system, making it easy, and why not fun, for users to find desired information or functionality.

Squiryl

DESIGN
& USABILITY

—process.

the app design process came across with 3 different versions, each of those with functions that remains on the current and amazing squiryl app

  • Squiryl Interface

USER INTERFACE USER EXPERIENCE

A subtle yet funcional icon set was custom designed for the squiryl app,

  • Squiryl Interface
  • Squiryl Interface
  • Squiryl Interface

WIREFRAMING

Through information architecture we focused in designing effective navigation, organization, labeling and search engine system, making it easy, and why not fun, for users to find desired information or functionality.

  • Slide Squiryl QR

Logo Squiryl

HOW TO GET TO
A BROADER AUDIENCE

—Making Squiryl Grow

Through different campaigns we made Squiryl step up, bringing more people to know the system and encouraging loyalty and viral spread.

  • HOW TO GET TO A BROADER AUDIENCE

FACEBOOK CHRISTMAS
INTERACTIVE GAME

INTEGRATED CAMPAIGN

An integrated campaing was set promoting the newly joined merchants. Huge accorn characters took over

the streets, dancing and interacting with kids promoting the app opening and contributing to its great success.

Visit the squiryl website for more information! www.squiryl.com
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