We worked with Don agency on the expansion of the digital image for Olympus Argentina. We developed an interactive website with product samples, technical specifications and other information related to equipment and sports
sponsored by Olympus Argentina. As well we developed a QR campaign to encourage sales and user interaction with the brands within sale points.
We needed to find a way to make the brand stand out within departments stores generating a disruptive experience that can differentiate the brand from their competition within the same space and boost sales.
We developed an innovative interactive media especially designed for points of sale through QR Code reading technology.
Understanding the new interactive media to generate greater empathy with the user and link the brand with interactive and technological actions.
A process of user interaction with the outlets of the sports Brand was encouraged through QR Code Reader technology.
Users had access to different promotions and product's information through Smart Phones and QR, this way we enhance the brand expansion in an up-to-date and effective way.
Highlight product features through new digital media technologies that are beginning to be used in Argentina.
We developed three different apps, each of which correspond to a specific product. Users could access to different promotions and product's information through Smart Phones and QR directly in the point of sale.
Each application allow a rich interaction with the brand and allow each user to share the information with their friends during the purchase process.
This allow us to enhanced the brand expansion and highlight products features in an up-to-date and effective way, as well as inaugurate a new channel for communication among current and future customers.