We were asked by Nickelodeon Brasil to develop an effective graphic identity for the 2012 Summer Campaign. The language and visual elements had to maintain the style and brand identity of Nickelodeon across all aspects and answer effectively to the signal's main target:
children in grade school and early teens. We had to create a language loyal to the brand´s fun and creative personality and able to inspire young kids as well as early teens, having to establish a clear limit between childlike and childish.
We develop Nicks brand manual and style guide, defining a unique visual universe adaptable to the different advertising media the campaign required
The project involved the creation of orginal icons and characters, type compositions and graphic design able to enhance the signal´s contents and main characters.
We worked with multiple but complementary designed typefaces designed to be used in different contents as a integrated element of the developed esthetics.
We generate a compelling and effective communication which was spread through out the country´s mains beach areas.
the final designs were specified on a styleguide manual, to be applied on a variety of pieces, in diverse formats and sizes