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dhnn

CREATIVE AGENCY

—case study. Verão Nickelodeon styleguide. —2012

We were asked by Nickelodeon Brasil to develop an effective graphic identity for the 2012 Summer Campaign. The language and visual elements had to maintain the style and brand identity of Nickelodeon across all aspects and answer effectively to the signal's main target:

children in grade school and early teens. We had to create a language loyal to the brand´s fun and creative personality and able to inspire young kids as well as early teens, having to establish a clear limit between childlike and childish.

creating the
graphic elements.

—action.

We develop Nicks brand manual and style guide, defining a unique visual universe adaptable to the different advertising media the campaign required

The project involved the creation of orginal icons and characters, type compositions and graphic design able to enhance the signal´s contents and main characters.

finding the aesthethics
mood and colours

Select fill

—process. graphic elements and compositions

The creative process included illustration and graphism in order to develope a more organic elements and stronger moods with real artistic value inspiring all ages.

  • Verao Nick
  • Verao Nick
  • Verao Nick
  • Verao Nick

icons &
characters

select a
color palette

  • Icon Verao Nick
  • Icon Verao Nick
  • Icon Verao Nick
  • Icon Verao Nick
  • Icon Verao Nick
  • Icon Verao Nick
  • Icon Verao Nick
  • Icon Verao Nick
  • Icon Verao Nick
  • Icon Verao Nick
  • Icon Verao Nick
  • Icon Verao Nick
  • Icon Verao Nick
  • Icon Verao Nick
  • Icon Verao Nick

—process. typographic compositions

We worked with multiple but complementary designed typefaces designed to be used in different contents as a integrated element of the developed esthetics.

  • Verao Nick
  • Verao Nick
  • Verao Nick
  • Verao Nick

process

  • Verao Nick Process
  • Verao Nick Process
  • Verao Nick Process

final version

  • Verao Nick Process
  • Verao Nick

—visual.

graphic
compositions

We generate a compelling and effective communication which was spread through out the country´s mains beach areas.

media:

  • • Billboards
  • • Magazines
  • • Leisure Centers
  • • Beach Resorts
  • • Digital Media.

—action. final design

the final designs were specified on a styleguide manual, to be applied on a variety of pieces, in diverse formats and sizes

  • Final Design Verao Nick
  • Final Design Verao Nick
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