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dhnn

CREATIVE AGENCY

—case study. FOX Life rebrand book —2013

We have been summoned by FOX, to comunicate and turn the new FOX Life Branding into a premium Book, to tell the whole story, the transition to the new channel, ins siritm aesthetics and more.

Within this request, DHNN has developed a 200+ Pages High Quality Book to be distributed around the globe to key members of the FOX company. Enjoy the process below!

THE PROCESS

STAGES OF WORK

THE BOX &
BOOK COVER

WIREFRAME &
LAYOUT

GRAPHIC
DEVELOPMENT

USB KEY GIFT
& EXTRAS

THE BOX

SPECIAL CONTAINER

We wanted to make a 3D like container
for the book, so we decided to produce
an acrilyc box with a lenticular print
that gives the effect we were looking for

LENTICULAR PRINT

A lenticular film was over
the printed art to achieve the
3D effect we wanted

LAYERED
3D PRINTING

The art of the box was printed with lenticular technology,
giving a feel of depth by the different layered objects.

BACKGROUND LAYER

A flat orange color grained layer

BLURED OBJECTS

Bigger objects out of focus

OBJECTS ON FOCUS

Well defined objects

WHAT
WE LOVE

ABOUT LIFE
IN A BOOK

COVER DESIGN

All cover art is silkscreen
printed over violet fabric paper

2

HOW
DISPLAY
THE
CONTENT

This book was practically handmade for a very limited edition that was ment to FIC most important excecutives

2%

Positio
ning

0 pages

/ 184 pages

WIREFRAMING

SPREAD LAYOUTS

The art of the box was printed with
lenticular technology, giving a feel of
depth by the different layered objects.

3

SPREADS
LAYOUT

  • DISPLAY TYPE

    Highlighting
    phrases

    RECTANGULAR CONTAINER

    BACKGROUNDS

    As background we always
    used a bunch of daily objects
    flying everywhere with a
    Fox Life gradient map

    Fox life
  • DISPLAY TYPE

    CHAPTER CONTENT

    Individual index

    Fox life
  • EYE CATCHING
    LAYOUTS

    BOLD TYPE

    Big and bold type
    was used on most texts
    showing brand character

    Fox life
  • SPREADS LAYOUT

    The content is grided
    in a way that optimizes
    the square format of
    the book

    CLEAR PAGINATION

    Fox life
  • FULL PAGE IMAGES

    USB KEY CONTENT

    All video content was
    in the USB key that
    came with the book

    Fox life
  • DISPLAY TYPE

    Highlighting phrases

    FULL PAGE IMAGES

    Fox life
  • USB KEY CONTENT

    All video content was
    in the USB key that
    came with the book

    GRAPHIC RESOURCES

    Same as used on the
    channel branding

    Fox life

THE PEOPLE AT FOX
CHALLENGED US TO DESIGN
A BOOK THAT SHOULD BE

SIMPLIFIED
CONTEMPORARY
& CHEERFUL

COLOR
TREATMENT

We had to retouch every image
of the book to make them
suitable with the channel’s brand
new identity.

PHOTOSHOOT

& IMAGE RETOUCHING

At the same time it had to be flexible to embrace new future signals, brands, and bussines units, considering the corporate identity has to be for the entertainment.

WATCH
THE MAKING OF
THE BOOK

4

EXCLUSIVE
CONTENT
WITHIN
THE BOOK

FOX Life reel

Ids

On Air Sample

Process Video

FOX Life styleguide

AROUND
THE WORLD

This book was practically handmade for a
very limited edition that was meant to FIC
most importatnt excecutives

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