Fox international channels (fic) is a broadcasting corporation's international multi-media business. it develops, produces and distribute 324 wholly- and majority-owned pay-tv channels across latin america,
Europe Asia, the middle East and Africa, in 44 languages. This networks and their related mobile, non-linear and high-definition extensions, reach over.
Welcome to a new age for Corporate Design.
1.3 billion viewing subscribers worldwide.
Being their tagline WE ENTERTAIN PEOPLE we needed de develop a differentiated identity that reflect the value of dynamism and cope with the actual entertainment industry and the emerging social and digital media.
At the same time it had to be flexible to embrace new future signals, brands, and bussines units, considering the corporate identity has to be for the entertainment industry.
across all stationary and communication collaterals speak volumes about the brand and its dimension. Is upon this beliefe we work hard in the creation of a solid brand identity that responds to Fox International Channels primary essence and acknowledge today s new media and social standards.
FIC company, and its brand bible has to be distributed and applied on Latin America, Europe, Midle East, and Asia. We needed to create clear and consistent guidelines that could be easily comprehend and adaptable in any culture.
Taking the flagship logo FOX, we built a primary identity integrating the location as a variable for each region. We replace the international channels, to the location which the company deploys its signals, ie. FOX Italy, FOX Europe, FOX Latin America.
We entertain people
The capability of creating real entertainment is what differenciates and inspires FOX signal. But there is one basic element which makes it possible: the people watching from the other side.
This tagline refers to the unique motive behind every component of the company, and what makes every effort worth it. This idea is expressed in a straight forward, confident way establishing the brand s personality and relevance through one of the main components of the complex FIC corporate identity.
We used the tv screen test signal palette as our inspiration giving to our colour choice a thoughtfull and illustrative component.
Pantone colour uses
We wanted this idea to be shown visually and that's when Étienne-Jules Marey work became relevant. We inspired in his concept of movement in a static environment for the design of sliding operations within the typos and images we generate a false dynamic effect on the corporate image.
The corporate identity has multiple sationery sets. The white stationery is the main one, and has been designed to work with sets of posters, infographics
and promo material. We developed 5 different stationery sets with specific uses and characteristics. This stationary set can work for specific needs (ie. the red stationery is for urgent messages), as well as a complement of the main stationary.
We designed different kinds of infographics templates to be used for measuring and displaying complex information about viewers, signals, and all kinds of relevant information.
This infographics were also adapted to be added on the digital presentations for the company, within the branding system.